Digital Optimisation Manager

Company Description/ Business Unit

Location: London (hybrid working 2 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus

Thought The AA only provide roadside assistance? Think again.

For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as a Digital Optimisation Manager, you’ll play a key part to our success and join us on this exciting motoring journey.

#LI-THEAA #LI-Hybrid

This is the job

Are you passionate about leveraging data to drive digital excellence? Do you have a knack for identifying growth opportunities and optimising digital journeys? If so, we want you on our team!

As a Digital Optimisation Manager at The AA, you'll support the performance management and continuous optimisation of our digital journeys. Your primary goal will be to leverage data to generate and deliver improvement opportunities, sharing learnings and best practices across teams.

What will I be doing?

• Conduct internal data analysis using first-party data sources to identify growth opportunities.
• Perform ongoing external market auditing for benchmarking and new opportunities.
• Manage process efficiency when collaborating with multiple internal stakeholders.
• Identify medium and long-term optimization opportunities for existing product journeys.
• Manage split-tests from hypothesis to development, ensuring data-driven decision-making.

What do I need?

• Data-Driven Decision Maker: You have a strong background in utilising quantitative or qualitative data to drive growth of digital products.
• Experienced in Digital Performance: Digital Performance experience within a Digital focussed environment, you're adept at identifying and seizing opportunities.
• Analytical Mindset: Proficient with web analytics tools i.e., Google Analytics, Adobe, Tableau, as well as comfortable with data and analysis.
• Agile and Adaptable: Familiar with Agile Scrum environments and tools such as Jira and Confluence.
• Creative and Organised: You bring a consumer-first mindset to creating product journeys, considering cross-sell and retention as key business factors.
• Team Player: You're ready to share learnings and collaborate across teams, contributing to a culture of customer obsession, inclusion, agility, and learning.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA, you will join and learn within a team that’s as driven as they are supportive and have access to a range of benefits including:

• Free AA breakdown membership from day one, 50% discount for family and friends in the first year plus discounts on other AA products
• 25 days annual leave plus bank holidays + the option to buy additional annual leave
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
• Pension scheme available up to 7% contribution
• Exclusive EV discount scheme
• Diverse learning and development opportunities to support you to progress in your career
• Access to employee inclusivity networks
• Dental and Critical Illness Insurance cover accessible for all AA colleagues

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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